New FUSO Canter LIFT set to revolutionise the South African light truck industry

20 January 2015

  • First commercial vehicle to win the Car of the Year Special Award in Japan
  • Winner of the Best Energy Efficient Product Award in Ireland
  • Ready to dramatically reduce the total cost of ownership

JOHANNESBURG – Since its international launch, the latest FUSO Canter LIFT has impressed not only its customers but also an array of industry experts. First, it made history by being the first commercial vehicle to receive the Automotive Researchers and Journalists Conference's 'Car of the Year Special Award 2013.' This was followed in Ireland by the accolade of 'Best Energy Efficient Product Award' being bestowed on this impressive vehicle.

Steeped in a rich 52-year-old heritage associated with reliability and performance, the new Canter LIFT continues to apply FUSO's long-standing global branding to the future of transport technology in South Africa.

'The acronym LIFT stands for Light-Duty International Future Truck and this is indicative of our pioneering spirit of always moving forward for our customers and society. As we continuously refine the Canter so that it remains at the forefront of the truck industry, we ensure that we do this with all our stakeholders,' said Godfrey Hani, Divisional Manager for FUSO.

Whether the new Canter LIFT will be utilised in, refrigerated delivery, bakery applications, butchery, general distribution, courier logistics or any other operation, this vehicle has been designed to provide tailor-made solutions.

'As the most extensively updated brand yet, the Canter offers newly developed drivetrains. Our FUSO designers and engineers went beyond and put everything they know about powertrain technology and efficiency into the new Canter LIFT. This has resulted not only in a vast improvement on our previous models, but a vehicle that represents a new approach to the technology of transporting goods by truck,' added Hani.

FUSO's new 4P10 twin camshafts engine with four valves per cylinder, turbocharged and intercooled 4-cylinder diesel engine is coupled to an advanced DUONIC 6-speed, dual-clutch automated manual transmission — the only dual-clutch transmission available in a commercial truck.

What the Canter does extremely well is to maximise efficiency and lower the cost of ownership while being one of the most practical vehicles to own and drive. With the combination of the 4P10 engine and DUONIC transmission, fuel efficiency targets are achieved. The Eco-mode further improves efficiency; the dual clutch provides a soft shift that needs no maintenance and achieves the lowest shift shock in its class.

As the smoothest-running, easiest-to-drive FUSO Canter ever offered, the LIFT offers a significant increase in the length of the service intervals up to 25 000km in some applications and a two-year unlimited kilometre warranty bumper to bumper also contributes significantly to lower cost of ownership.

Being the best-selling truck in the Daimler AG stable, the new Canter continues where its predecessors left off, offering unrivalled reliability and an unsurpassed track record. Drivers were top of mind when the Canter LIFT was designed, as its features include stabilisers for the front and rear, ABS, EBD, Disc brakes all-round, air conditioning, power windows and central locking to mention but a few. Being part of the Daimler AG stable also means that the Canter LIFT benefits from revised and more competitive service and maintenance rates.

The new FUSO Canter LIFT features roomy, fully trimmed cabs that provide ample space for the driver plus two passengers to ride in comfort. The shift lever is mounted on the dash, with a simple, well-defined shift. This allows the driver and passengers to easily exit the vehicle on the curb side, generally regarded to be the safer option.

'Our new Canter LIFT offering reflects the philosophy of our product values; very low operating costs, reliability and functionality, which emphasises that trucks should be built for maximum profitability potential,' concludes Hani.

Media Enquiries:

Sibusiso Mkwanazi
Tel: 012-673-6864
E-mail: Sibusiso.mkwanazi@daimler.com

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